100 Powerful Promotion Tactics!: Tactic #87

Set up a joint venture with your competition if you can't beat them. You could agree to work
together to beat the other competition then share the profits. For example, you could create a
product together that you both could promote or you both could share advertising costs to promote
your businesses together.

100 Powerful Promotion Tactics!: Tactic #86

Make your potential customers forget about the competition. Just tell them to forget with a factual
and believable reason why they should. For example, you could say, "You should just forget about doing business with our competition, they don't offer free shipping like we do."

100 Powerful Promotion Tactics!: Tactic #85

Design web sites for other businesses for free. Just require them to publish your banner or text ad
somewhere on their home page. For example, you could create web page templates and graphics for them. Other people will see your work and want to visit your main web site for more information.

100 Powerful Promotion Tactics!: Tactic #84

Give out free web space on your server. Many of your visitors may want to publish their own web
site. Just require that they publish your banner ad. For example, if you gave away 100 free web pages and got only 1 hit a week off each one, that would be an extra 5200 visitors a year!

100 Powerful Promotion Tactics!: Tactic #83

Encourage your customers or visitors to e-mail you questions about your product or web site. Just
include your sig file with your reply. For example, here is a sig file:

Larry Dotson
Co-author Of The E-book "Hypnotic Selling Tools"
Visit http://www.hypnoticsellingtools.com

100 Powerful Promotion Tactics!: Tactic #82

Give free e-mail consultations to your customers. When you e-mail them back your advice, include a small ad for a back-end product you're selling. For example, "If you would like to learn more detailed information about publishing an e-zine, I highly recommend visiting http://www.(your web or affiliate site).com".

100 Powerful Promotion Tactics!: Tactic #81

Team up with eight to ten other sites to promote the same web site. Just include everyone's products on the web site you are all promoting. You can also do this with free e-books too. Get others to promote the free e-book in exchange for an ad in it.

100 Powerful Promotion Tactics!: Tactic #80

Most people need or want new information to absorb. Give your customers a free e-book or tip
sheet when they purchase your product. For example, you could say, "When you buy 2 or more products at the regular price, I’ll send you an e-book with 1000 recipes for apples."

100 Powerful Promotion Tactics!: Tactic #79

Most people want to eat good food. Give your customers free coupons to a nice restaurant when
they purchase your product. You could contact a highly recommended restaurant and ask them if they would like their ad on your web site in exchange for providing you with coupons to their restaurant.

100 Powerful Promotion Tactics!: Tactic #78

Most people want a clean environment. Tell your prospects that you'll donate a percentage of your
profits to help clean up the environment. For example, you could say, "I will donate $1 from every
product I sell to help clean up the environment."

100 Powerful Promotion Tactics!: Tactic #77

Most people want to associate with others who have the same interests. Give your prospects a free
membership to a private chat room just for them. For example, you could also attract traffic to your web site by providing a free message board or chat room.

100 Powerful Promotion Tactics!: Tactic #76

Most people want to win over others. Tell your prospects how their family or friends will admire
them if they buy your product. For example, you could say, "Imagine how much your girlfriend will
love you when you buy her this stunning diamond engagement ring!"

100 Powerful Promotion Tactics!: Tactic #75

Most people want to get over obstacles so that they can achieve their goals. Tell your prospects
which goals they'll achieve by ordering your product. For example, you could say, "Just imagine getting back into your prom dress or going out in public without being stared at."

100 Powerful Promotion Tactics!: Tactic #74

Most people want to make the people around them happy. Tell your prospects how happy their
friends or family will be if they buy your product. For example, you could say, "Order before June 23, 2002, and get a second one for a friend. Just imagine how happy your friend will be when you give them this incredible product."

100 Powerful Promotion Tactics!: Tactic #73

Most people want to solve their problems. Tell your prospects what problems they have and how
your product can solve them. For example, you could say, "Aren't you tired of being in debt? Aren't
you tried of struggling pay check to pay check? Well now you don't have too. Our product will end your debt problems forever…"

100 Powerful Promotion Tactics!: Tactic #72

Most people want the latest and newest things in life. Use words and phrases in your ad copy like
"New", "Just Released", etc. For example, you could say, "Just Released: A New Healthy System
For Losing 10 Pounds In 1 Week!" Another example, "Breaking News! Scientists Have Discovered
A Revolutionary Way To Eliminate Stress!"

100 Powerful Promotion Tactics!: Tactic #71

Publish your web site in e-book format. Put the e-book on a disk or CD-ROM then include it
with your direct mail packages. This can increase the number of people who buy your product or
service. For example, would people open up your direct mail envelopes right away if they feel a disk or CD-ROM in them?

100 Powerful Promotion Tactics!: Tactic #70

Most people want to invest in their future. Tell your prospects to "invest in your product" instead
of "buy our product". For example, you could say "It will be the smartest investment you've ever made!" Another example, "This will be your most profitable investment of 2002!"

100 Powerful Promotion Tactics!: Tactic #69

Most people are curious about things that could affect their current lifestyle. You could use words
like "Secret" or "Confidential" in your ad. For example, you could say "If you order before June 24,
2002, you will also get a Secret Mystery Gift valued at $200!"

100 Powerful Promotion Tactics!: Tactic #68

Most people want to receive compliments for their achievements. Give your prospects plenty of
compliments for considering your product. For example, "You are a very intelligent person for
waiting to learn more about e-book marketing."

100 Powerful Promotion Tactics!: Tactic #67

Most people want to feel secure and safe. Tell your prospects that you have secure ordering and a
privacy policy. For example, you could say, "We want you to feel safe and secure. That's why we
offer you the most secure online ordering system."

100 Powerful Promotion Tactics!: Tactic #66

List any related books that you've written in your ad. When you list a book or books you've written, it gives you credibility because it shows you're an expert. For example, you could say, " I've written over ten books and e-books on marketing and copywriting including the best seller..."

100 Powerful Promotion Tactics!: Tactic #65

Most people want life to be easier. Give your prospects easy ordering instructions, easy product
instructions, etc. For example, you could say, "Our product comes with step-by-step, easy ordering
instructions!" Another example, "Our web site offers 5 easy ways to order!"

100 Powerful Promotion Tactics!: Tactic #64

Most people like surprises because it's a change of pace from their routine. Tell your prospects
that they'll get a surprise free bonus for ordering. It will be a mystery for them. Some will order just to find out what the surprise bonus is. It makes them really curious.

100 Powerful Promotion Tactics!: Tactic #63

Create an extra income from your web site by charging for consulting. The consulting should be
related to your web site's theme. For example, you could give free 15-minute consultations as a sample. You could do them by phone or in a chat room. If people like it they will pay your hourly fee for more advice.

100 Powerful Promotion Tactics!: Tactic #62

Use a redirect page to boost your sales. People think the long affiliate URLs look unprofessional in
e-mails, so you could redirect them to a web link. For example, if you sign up to an affiliate program and it has a really long URL, you could use a redirect page to shorten it in your ad. It would take your customer to the redirect page and then send them to the target web site.

100 Powerful Promotion Tactics!: Tactic #61

Make residual income from your customers by selling back-end products. If you don't have any,
you could sign up to related affiliate programs. For example, you could say "Thanks for ordering our product. If you would like to learn more about web marketing, I highly recommend (affiliate product)!"

100 Powerful Promotion Tactics!: Tactic #60

Create credibility and trust with your visitors by telling them something they already know. They'll
know for sure you're not lying to them. For example, you could say, “I know you’re really looking for a good bargain.” Another example, “I know you don't want to pay a lot for Internet access.”

100 Powerful Promotion Tactics!: Tactic #59

Test your ads by using autoresponders. You can have people e-mail your autoresponders to get more information and you just check your traffic reports. For example, you could publish your advertising copy and tell them your product will be released on a certain date. You then could have them e-mail an autoresponder to be reminded when it's released.

100 Powerful Promotion Tactics!: Tactic #58

You could tell them the freebie is only available for a limited time. For example, "Download our free
e-book, this free offer will only be available until May 30, 2000." Another example, "Subscribe to our free e-zine before midnight tonight and get free access to our Members Only web site."

100 Powerful Promotion Tactics!: Tactic #57

You could add other freebies to your freebie that will increase the value. For example, "Subscribe to my free e-zine and get free access to our "Subscribers Only" private web site!" Another example, "Download our free business e-book and get a free report valued at $47!"