100 Powerful Promotion Tactics!: Tactic #25

Make your web site ready for the public. Have an "About Us" page and clear descriptions of what
actions you want your visitors to take. For example, you could say "My name is (your name). I started this candy business back in 1975 with my brother Jim. In 1999 we brought our business to the web and now we ship our candies to 50 countries around the world."

100 Powerful Promotion Tactics!: Tactic #24

Keep your web site consistent. You don't want things on your web site that are unrelated to your
theme. For example, if you went to a web site and one page was blue and the next page was pink, then the next page was green, wouldn't you think very hard before purchasing their product? It would look very unprofessional to you.

100 Powerful Promotion Tactics!: Tactic #23

Allow visitors to submit a free classified ad on your web site. Require them to give a valid
e-mail address in order to post an ad. You could also require them to give you a reciprocal classified
in return on their web site, in their e-zine, on their autoresponders, etc.

100 Powerful Promotion Tactics!: Tactic #22

Increase your profits by concentrating on small details. Improving small things like text size, color,
or graphics can really make a positive difference. For example, if people can't read small text how are they are going to buy your product? Another example, why would somebody spend time at your web site if your colors are all bright ones and hurt their eyes?

100 Powerful Promotion Tactics!: Tactic #21

Ask visitors to sign your guest book. Tell them you will give a free gift in return. When people sign
your guest book, they will usually leave helpful advice on how to improve your web site and product. They will sometimes leave compliments which will brighten your day.

100 Powerful Promotion Tactics!: Tactic #20

Offer a free online service from your web site. Have visitors fill out their contact information to
sign up for the free service. For example, if your visitors are webmasters, you could offer a free web site design critique service. Another example would be to offer an online graphic creation service.

100 Powerful Promotion Tactics!: Tactic #19

Create your own ad copy; don't copy the basic run-of-the-mill ad copy. Don't be afraid of trying
something different to increase your sales. For example, get people’s attention by using a wacky
or funny picture of yourself. Another example would be to spell your headline backwards.