Sunday, June 21, 2009

100 Powerful Promotion Tactics!: Tactic #16

Spend money on targeted advertising instead of mass media advertising. You don't want to waste
your ad dollars on people who aren't interested. For example, you don't want to buy a business
opportunity ad in a football magazine unless it is related to sports. If you are sending your ad to a
general audience, make sure they have a section for your particular sub-set of that audience.

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