Friday, July 31, 2009

13 Simple Ways to Lower Your Electric Bill

Kelli B. Grant and Sarah Morgan, SmartMoney.com
Friday, July 31, 2009

Forgoing the family road trip for a homebound vacation may not save you the money you'd hoped if it means running the AC full blast all summer.

Even with oil and other commodity prices dropping because of the recession, average residential electricity prices are expected to rise 4.7% this year compared to last year, and another 3.3% next year, according to the Energy Information Administration's Short-Term Energy Outlook. Reducing your home electricity use can save you money and shrink your carbon footprint. The typical home releases about twice the carbon dioxide every year that the typical car does, according to the Alliance to Save Energy.

Here's how to prevent your electricity bills from escalating even as prices climb.

Fine-Tune Your Equipment

Arrange an HVAC inspection. Hire a certified technician to check that your heating, ventilation and air-conditioning system is operating at peak efficiency. Leaking ducts, for example, could reduce the unit's energy efficiency by as much as 20%, says Ronnie Kweller, a spokeswoman for the Alliance to Save Energy. An inspection will usually set you back $50 to $100, but that could be offset by the energy savings you'll reap over time. Plus, if you schedule your appointment before contractors are swamped with repair requests, you could snag a 10% early bird discount.

Shop for size. If you're in the market for a new room air conditioner, use Energy Star guidelines to assess how powerful a unit you need. A too-powerful unit not only wastes energy, it is actually less effective at removing humidity.

Keep it clean. Whether you have central air or an individual window or wall unit, be sure to clean the air filters every month. Dirt and dust hinder air flow, reducing efficiency.

Program your thermostat. Programming your thermostat to give your air conditioner a break for the eight hours you're at work could save you about $180 a year, according to EnergyStar.gov guidelines.

Seek out incentives on appliances. Energy Star-certified products are not only guaranteed to be more efficient than their conventional counterparts, but they also can cost less. And this year's economic stimulus bill included increased tax credits for energy-efficient home improvements. Qualifying central air conditioners are eligible for a tax credit of 30% of the cost, including installation, up to a total of $1,500 for all improvements combined. Many states offer additional incentives, so check the Database of State Incentives for Renewables and Efficiency to find out about local initiatives. Some utilities offer rebates on energy-efficient purchases. Austin Energy in Texas, for example, offers rebates of up to 20% with a maximum of $1,575 on certain energy-efficient improvements, including air conditioners.

Hunt Down Heat Sources

Seal up your home. Pricey cooled air can leak through cracks along window and door frames. Invest in some caulk and weather-stripping to plug up these drafts as you notice them. Stopping those leaks and making sure your home is properly insulated could save you up to 20%, Kweller says. Insulation materials are also eligible for the 30% energy efficiency federal tax credit, up to $1,500 for all improvements combined.

Change your light bulbs. If you haven't swapped your incandescent bulbs for compact fluorescents yet, get to it, Kweller says. Switching four 75-watt incandescent for 19-watt CFLs can save almost $30 a year -- and not only do CFLs use less energy than conventional bulbs, but they also generate less heat.

Close your blinds. It's a simple concept: Rooms get hotter without shades or curtains to block the sunlight. You can put this idea to work more effectively by getting insulated window treatments.

Use fans. A breeze makes the room feel a few degrees cooler. Just be sure to turn it off when you leave. "Fans cool people, not rooms," Kweller says.

Unplug. Gadgets like your cellphone charger and microwave suck energy -- and generate heat -- as long as they're attached to a power source. Standby power for appliances not in use is typically 5% to 10% of residential electricity use, according to the Lawrence Berkeley National Laboratory. Plug those devices into a power strip that can be turned off when not in use.

Assess Utility Suppliers

Check alternate suppliers. If you live in a state where the electric industry is deregulated, shop around for a different energy provider, says Steve Rosenstock, manager of energy solutions for the Edison Electric Institute, an industry group. Depending on where you live, you could save 5% to 15% a month, and many of these companies use renewable energy so they are much less dependent on the whims of oil, coal and natural gas prices. Most will also fix billing rates for a year or more -- a bonus if energy prices creep back up. Visit your state's public service commission to determine your options. Just be aware that most providers require you to commit to at least a year and charge a hefty fee if you duck out early, Rosenstock says.

Consider time-of-use plans. A growing number of electric companies are offering so-called time-of-use plans, which offer lower rates for energy consumption during off-peak hours (usually from midevening to early morning). The catch? You'll often pay more for peak-hours use, so consider your schedule before signing up. Arizona-based SRP, for example, regularly charges 10.73 cents per kilowatt hour during the summer. On the time-of-use plan, it charges 20.03 cents for on-peak hours (1 p.m. to 8 p.m. weekdays) and 6.30 cents during the rest of the day.

Fix your bill. Ask your utility about fixed-bill plans, which charge the same amount every month for a set period, regardless of your electricity use. You'll pay a premium rate per kilowatt hour to hedge against price increases and seasonal spikes, so make sure to crunch the numbers to see if you'll really save, Kweller says. Also, keep in mind that these plans periodically reconcile, which can leave you with a big bill if you've used more than the supplier anticipated. Check with your utility to see if you'll be alerted if you're using more power than anticipated and whether you can pay extra as you go.

Correction: A previous version of this story cited a spokeswoman for the Alliance to Save Energy as having said proper insulation could save a homeowner more than 20% on heating and cooling costs. The spokeswoman said proper insulation could save a homeowner up to 20%.

finance.yahoo.com

100 Powerful Promotion Tactics!: Tactic #56

You could tell them what the freebie is worth with a dollar amount. For example, "Subscribe to my free e-zine! A $199 value!" Another example, "You'll get $1245.95 of bonuses!" You could also remind them that the value of the bonuses make up the cost of the product they're buying.

Thursday, July 30, 2009

100 Powerful Promotion Tactics!: Tactic #55

Offer a free e-book that contains a couple of sample chapters. If they like it, give them the option
of ordering the full version. It would work just like a software demo or shareware. For example, how many times have you had a sample of something you enjoy and later on ended up buying it?

Wednesday, July 29, 2009

100 Powerful Promotion Tactics!: Tactic #54

You can get ad copy ideas by studying similar products’ advertising material. Collect their sales
letters, classified ads, web ads, e-mail ads, etc. For example, if you have seen a good idea for a guarantee, you could add some of your own ideas to it and adapt it to your ad. But don't just copy it, of course.

Tuesday, July 28, 2009

100 Powerful Promotion Tactics!: Tactic #53

Give away the e-book to people who join your affiliate program. This will increase the number of
people that sign up. You could also create an e-book for them to use that will help them promote
your product or service. For example, you could customize it so that each affiliate can have their
affiliate link inside the e-book.

Monday, July 27, 2009

100 Powerful Promotion Tactics!: Tactic #52

Increase your e-zine subscribers by giving away your e-book to people who subscribe to
your e-zine. This will give people an incentive to subscribe. Allow your e-zine subscribers to also
give it away to multiply your subscribers. For example, "Get Our Free Marketing E-book When
You Subscribe Now!"

Sunday, July 26, 2009

100 Powerful Promotion Tactics!: Tactic #51

Make money cross-promoting your e-book with other people's products or services. This
technique will double your marketing effort without spending more time and money on your part.
For example, you could package your business e-book with a search engine submission service.

Saturday, July 25, 2009

100 Powerful Promotion Tactics!: Tactic #50

You will gain valuable referrals from people telling others about your e-book. Word-of-mouth
advertising can be very effective. For example, how many times have you bought something
because one of your friends or family members recommended that you buy it?

Friday, July 24, 2009

100 Powerful Promotion Tactics!: Tactic #49

Hold a contest on your web site so people can win your e-book. You'll get free advertising
by submitting your contest ad to free contest or sweepstake directories. You could also offer
the reprint or master reprint rights as a price so your e-book spreads all over the Internet with your ad in it.

Thursday, July 23, 2009

100 Powerful Promotion Tactics!: Tactic #48

Make money by selling the reprint rights to those who would like to sell the e-book. You could
also make even more money by selling the master reprint rights. This would allow other people to sell the reprint rights. You could also include your ads in the e-books. Every time someone reads it or sells one, you'll get exposure.

Wednesday, July 22, 2009

100 Powerful Promotion Tactics!: Tactic #47

Get free advertising by submitting your e-book to freebie and freeware/shareware web sites. This
will increase the number of people who will download your e-book and see your ad. Those web sites
already attract a lot of people that are on the look-out for quality free items.

Tuesday, July 21, 2009

100 Powerful Promotion Tactics!: Tactic #46

Give away the e-book as a gift to your current customers as a way of letting them know you
appreciate their business. Place an ad in the e-book for a new back-end product you're offering. For
example, you could say, "We Are Giving You This E-book As A Way To Say Thanks For Being One
Of Our Most Loyal Customers."

Monday, July 20, 2009

100 Powerful Promotion Tactics!: Tactic #45

Make money selling advertising space in your e-book. You could charge for full page color ads,
classified ads or banners ads. You could also trade advertising space in your e-book for other
forms of advertising. For example, you could say, "Promote Your Business In Our Free E-book For
Only ($). It's been downloaded over 5000 times!"

Sunday, July 19, 2009

100 Powerful Promotion Tactics!: Tactic #44

Gain new leads by having people sign up and give you their contact information before they can
download your e-book. This is a very effective way to conduct market research. For example,
you could get their first and last name, e-mail address, web site address, mailing address, etc.

Saturday, July 18, 2009

100 Powerful Promotion Tactics!: Tactic #43

Allow other people to give away your free e-book. This will increase the number of people
who will see your ad in the e-book. You could also include a mini catalog of all your products or
services that you offer in the e-book. You could include your own products or associate program’s
products in the e-book.

Friday, July 17, 2009

100 Powerful Promotion Tactics!: Tactic #42

Create a directory of web sites in e-book form. List people’s web sites in the directory that will
agree to advertise the e-book on their web site or e-zine. This will give them an incentive to give
away or advertise your e-book. For example, you could say, "Get A Free Ad In Our Free E-book In
Exchange For Linking to Our Web Site!"

Thursday, July 16, 2009

100 Powerful Promotion Tactics!: Tactic #41

Allow people to download your e-book for free if they give the e-mail addresses of 3 to 5
friends or associates who would be interested in your e-book. This will quickly build your e-mail
list. For example, you could say, "Download Our E-book At No Cost If, In Exchange, You Refer
3 Of Your Friends To Our Web Site By E-mail."

Wednesday, July 15, 2009

100 Powerful Promotion Tactics!: Tactic #40

Offer your e-book as a free bonus for buying one of your main products or services. People
will buy the product or service more often when you offer a free bonus. For example, you could
say, "Get a free e-book when you order our (product) before (the date)!"

Tuesday, July 14, 2009

100 Powerful Promotion Tactics!: Tactic #39

Allow people to download software at no charge from your web site, if they link to your web site. The software could be freeware, shareware or demos. You could set up joint venture deals with software creators. You could also allow other people to give the software away with your ad in it.

Monday, July 13, 2009

100 Powerful Promotion Tactics!: Tactic #38

Exchange content with other web sites. You could trade articles, top ten lists, etc. Both parties could include a resource box at the end of the content. You could also trade content with other e-zine publishers, autoresponder publishers, e-book publishers, report publishers, etc.

Sunday, July 12, 2009

100 Powerful Promotion Tactics!: Tactic #37

Create a directory of web sites on a specific topic. Give people the option of adding the directory to their web site by linking to it. Put your business ad at the top of the directory's home page. For example, you could say, "Add This Directory To Your Own Web Site!"

Saturday, July 11, 2009

100 Powerful Promotion Tactics!: Tactic #36

When you purchase a product and it exceeds your expectations, e-mail a testimonial to the company. Make sure your statement is detailed. Give them permission to publish it on their web site if they link to your site. For example, under your testimonial you could sign it "(your name) Author of (your book) Visit (your site)."

Friday, July 10, 2009

100 Powerful Promotion Tactics!: Tactic #35

Are you an expert on a particular subject? Offer people free consulting via e-mail if, in exchange, they link to your site. People will consider this to be of huge value because consulting fees can be very expensive. For example, you could say, "Get A FREE 30-Minute Consultation For Linking To Our Web Site For One Month!"

Thursday, July 9, 2009

100 Powerful Promotion Tactics!: Tactic #34

Create your own award site for other web sites. Give the winners a graphic or text link to place on their web site when they win. This will link your web site to theirs and draw more traffic to your web site. You could give out awards every day. Each award you give out is a link back to your web site.

Wednesday, July 8, 2009

100 Powerful Promotion Tactics!: Tactic #33

Offer your visitors a free sign up to your affiliate program. Pay them commission to sell your products or services. Just give them an affiliate link to track their sales. People will link to your web site to make extra money. You could offer monthly contests and bonuses for your affiliates too.

Tuesday, July 7, 2009

100 Powerful Promotion Tactics!: Tactic #32

Start a Members Only web site. Tell visitors what's in your Members Only site and what it costs to gain access. Offer them a free membership if, in exchange, they link to your web site. This will be a real bargain for them instead of paying to get access to your Members Only web site.

Monday, July 6, 2009

100 Powerful Promotion Tactics!: Tactic #31

Allow other web sites to use your discussion board for their web site visitors. Just have them link directly to the discussion board. Include your web site’s ad or banner ad at the top of the discussion board. You could also post to it regularly to get increased exposure.

Sunday, July 5, 2009

100 Powerful Promotion Tactics!: Tactic #30

Give your visitors an instant article directory. Tell your visitors they can instantly add a free article
directory to their web site by linking to yours. Just place your ad or banner ad on top of the article
directory for your main web site. You could also have your own article in a prime position for republishing.

Saturday, July 4, 2009

100 Powerful Promotion Tactics!: Tactic #29

Market your web site as a free web book. Design your web site with a title page, table of contents,
chapters, etc. Just allow other people to give away the web book by linking to your web site. You will be getting traffic and people will be giving away a free web book to their visitors.

Friday, July 3, 2009

100 Powerful Promotion Tactics!: Tactic #28

Allow other people to publish your e-zine on their web site. Include your web site's ad and link in each issue you publish. This may also help you increase the number of people who subscribe to your e-zine. You could also allow people to use your full issue for their own e-zine as long as they include your links.

Thursday, July 2, 2009

100 Powerful Promotion Tactics!: Tactic #27

When you visit a web site you've enjoyed a lot, write a review for the site. Write about the benefits
you gained from it. Tell them they can publish it on their web site if they link to yours. If you can, try to capture people's e-mail addresses by offering a free e-zine or autoresponder course below the review.

Wednesday, July 1, 2009

100 Powerful Promotion Tactics!: Tactic #26

Offer other web sites free content to post on their web site. Include your link on all of your content.
The content should related to your web site because it will be in front of your target audience. You could include your link in your resource box or subtly mention it in your article.