Wednesday, July 29, 2009

100 Powerful Promotion Tactics!: Tactic #54

You can get ad copy ideas by studying similar products’ advertising material. Collect their sales
letters, classified ads, web ads, e-mail ads, etc. For example, if you have seen a good idea for a guarantee, you could add some of your own ideas to it and adapt it to your ad. But don't just copy it, of course.

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