100 Powerful Promotion Tactics!: Tactic #42

Create a directory of web sites in e-book form. List people’s web sites in the directory that will
agree to advertise the e-book on their web site or e-zine. This will give them an incentive to give
away or advertise your e-book. For example, you could say, "Get A Free Ad In Our Free E-book In
Exchange For Linking to Our Web Site!"